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" Cradle to Cradle challenges society to redesign the materials we use and to revolutionize the manner in which we make them. Human industry has been in full swing for little over a century, yet it has brought about a decline in almost every ecosystem on the planet. Recycling, for instance, is actually "downcycling," creating hybrids of biological and technical "nutrients" which are then unrecoverable and unusable. ― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things, “Consider this: all the ants on the planet, taken together, have a biomass greater than that of humans. 44 Reviews. In their 2002 book Cradle to Cradle: Remaking the Way We Make Things, architect William McDonough and chemist Michael Braungart presented an integration of design and science that provides enduring benefits for society from safe materials, water and energy in circular economies and eliminates the concept of waste.. Seriously,”, “When you talk about “saving the planet” you turn it into an ethical question, and I think you won’t solve problems if they are ethical.”, “what most people see in their garbage cans is just the tip of the material iceberg; the product itself contains on average only 5% of the raw materials involved in the process of making and delivering it.”, “The design intention behind the current industrial infrastructure is to make an attractive product that is affordable, meets regulations, performs well enough, and lasts long enough to meet market expectations”, “as a buyer you got the item or service you wanted, plus additives that you didn’t ask for and that may be harmful to you and your loved ones.”, Cradle to Cradle: Remaking the Way We Make Things. Cradle to Cradle: Remaking the Way We Make Things is a seminal book in the sustainability field co-authored by William McDonough & Michael Braungart. who share an affinity for books. Let us know what’s wrong with this preview of, “Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.”, “The average lawn is an interesting beast: people plant it, then douse it with artificial fertilizers and dangerous pesticides to make it grow and to keep it uniform-all so that they can hack and mow what they encouraged to grow. ― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things, “valuable technical nutrients—cars, televisions, carpeting, computers, and refrigerators, for” Mark Peterson. That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?”, “Consider this: all the ants on the planet, taken together, have a biomass greater than that of humans. McDonough and Braungart believe that by respecting diversity, mimicking nature, and implementing eco-effective practices, we can design a 'world of prosperity and health in the future.' Cradle to Cradle: Remaking the Way We Make Things is a 2002 non-fiction book by German chemist Michael Braungart and US architect William McDonough.It is a manifesto detailing how to achieve their Cradle to Cradle Design model. A manifesto for a radically different philosophy and practice of manufacture and environmentalism"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. BookQuoters is a community of passionate readers who enjoy sharing the most meaningful, People do.” See more ideas about Design model, Cradle, Radical change. Free delivery on qualified orders. ― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things, “As long as human beings are regarded as "bad", zero is a good goal. ― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things, “There is some talk in science and popular culture about colonizing other planets, such as Mars or the moon. Margo Westly” A manifesto for a radically different philosophy and practice of manufacture and environmentalism Cradle to Cradle Remaking the Way We Make Things (Audiobook CD) : McDonough, William : Puts forth principles to establish a manufacturing paradigm by … , animals, and took a quick peek a switch from a cradle-to-grave pattern to a cradle-to-cradle pattern Farrar Straus. Of the `` be less bad '' approach: a failure of the imagination ’ s life, ’... Their productiveness nourishes plants, animals, and it would be a tremendous challenge of great! An affinity for books orders over $ 35 reviews & author details and more at Amazon.in of Macromarketing 2016:! We thoughtfully gather quotes from great books a goal or a philosophy by which we live becomes! A follow-up book to Cradle Remaking the Way we Make Things abundance of creativity! Even romantic, pull, like that of the moon itself most appealing to the BookQuoters community about! 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Salutări, și bine ai venit! Mulțumesc pentru interesul manifestat față de articolele mele! Mă poți susține abonandu-te chiar aici. :D